ONE OF THE LARGEST INDUSTRIAL DESIGN COMPANIES IN SCANDINAVIA, PROVOKE EXPANDS AND OPENS AN OFFICE IN TALLINN. PROVOKE ALSO STARTS COOPERATION WITH VELVET, ESTONIAN CREATIVE GRAPHIC DESIGN COMPANY. PROVOKE ITSELF IS FOCUSING ON STRATEGIC CONSULTATION, CONCEPT INNOVATIONS AND INDUSTRIAL DESIGN.
PROVOKE TALLINN WILL BE LEAD BY MANAGING DIRECTOR HANNES SEEBERG. LAST YEAR SEEBERG RECEIVED THE SECOND AWARD IN THE ESTONIAN SÄSI YOUNG DESIGNERS' AWARDS. TOMMI SILVAN HAS BEEN APPOINTED AS THE LEAD DESIGNER IN PROVOKE TALLINN. THE COOPERATION WITH VELVET CREATIVE ALLIANCE ENABLES PROVOKE TO OFFER MORE SERVICES - ALSO OUTSIDE ESTONIA.
NEW EXTENDED SERVICES INCLUDE INNOVATIVE PACKAGE DESIGN BY VELVET FOR THE PRODUCTS PROVOKE DESIGNS. VELVET HAS 22 PEOPLE IN TALLINN.
"ESTONIA AND EAST-EUROPE ARE GROWING RAPIDLY. PRODUCT DEVELOPMENT ALONE HAS A HIGH DEMAND", SAYS MIKKO KÄMÄRÄINEN, PROVOKE CEO. "PROVOKE HAS A LONG EXPERIENCE OF STRATEGIC CONSULTATION AND WE BELIEVE WE CAN HELP THE LOCAL AND INTERNATIONALLY EXPANDING BALTIC COMPANIES ACCELERATE THEIR PRODUCT DEVELOPMENT AND UNDERSTAND THE END CUSTOMERS BETTER."
"INDUSTRIAL DESIGN IS AN ACTIVE TOPIC IN ESTONIA. HOWEVER, THE POSSIBILITIES TO USE INDUSTRIAL DESIGN TO EXPAND BUSINESSES OR AS A STRATEGIC COMPETITIVE ASSET, HAVE NOT YET REACHED MOST COMPANIES AND THEIR MANAGEMENT", SAYS HANNES SEEBERG. "IN ESTONIA, MANY COMPANIES SEE INDUSTRIAL DESIGN AS JUST A WAY OF MAKING PRODUCTS PRETTY. IN SUCH CASES, THE COMPANIES FAIL TO SEE THE OTHER, BIGGER POTENTIALS. SUCCESSFUL DESIGN AND PRODUCT BRANDING BOOST THE PROFITS BY ACCELERATING THE PROCESS AND THROUGH PRODUCTS THAT MATCH THE END-CUSTOMER NEEDS BETTER."
"SUCCESSFUL COMPANIES SEE INDUSTRIAL DESIGN AS A PART OF THEIR CORE STRATEGIES. DEVELOPING PRODUCT FAMILIES, PRODUCT BRANDING AND END-CUSTOMER INSIGHT ARE OUR CORE COMPETENCIES", SAYS MIKKO KÄMÄRÄINEN.
CONTACT INFORMATION:
Mikko Kämäräinen, CEO, Provoke
+358 440 333 801, mikko.kamarainen@provoke.fi
Hannes Seeberg , Managing Director, Provoke Tallinn
+372 53 333 588, hannes.seeberg@provoke.ee
Tuesday, February 19, 2008
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