Wednesday, June 30, 2010

Design for behavior change.

Now this is interesting - I just read articles by IDEO and Frog Design where both of them are discussing about Design for Behavior Change as the new direction for design. I´ve been thinking about this too since Spring, but with one major difference. When IDEO´s stance is to create tools to help users solve their own problems via design, I am thinking how to create tools and methods to help users to understand the origin of their problems. This is why my question is set before the creation of new: what if there is no problem? What if users can realize that their real need is totally different? And what if solution is just a change in their own behavior?

The future is going to be different, since we will be challenged by many global and local forces that have an affect on the quality of our life. I see the advanced version of Design for Behavior Change to be an excellent mindset for healthcare, aging population and use of energy.


Tuesday, June 22, 2010

Fast thinker.

Sometimes we have time for the extra fun and help out our friends. See the picture above - that´s Antti Rammo. He is a Formula Renault 2.0 driver from Estonia. And pretty fast one! :)

Provoke Tallinn shared design thinking tools to help Antti to differentiate from other professional drivers and define his own future. Based on that work, a person brand for himself and a business model for his racing company was born.

Season 2010 has already begun and there are 4 race weekends left. You will see him in Estonia on 9-10th July (Pärnu), in Finland on 13-14th August (Botniaring) and on 10-11th September (Ahvenisto), and the final battle will take place in Sweden on 1-2nd October (Mantorp).

Read more about Antti Rammo:
Follow him on Facebook:

Formula design by Velvet
Picture by Racefoto, Bengt-Åce Gustavsson

Tuesday, June 8, 2010

Design Thinking - again

I was interviewed for a magazine this month. I tried to open up ideas about service innovation instead of service design, about thinking outside the box, about end user value instead of solution/product/service-centric mindsets.

The article in Finnish.