Tuesday, June 22, 2010

Fast thinker.

Sometimes we have time for the extra fun and help out our friends. See the picture above - that´s Antti Rammo. He is a Formula Renault 2.0 driver from Estonia. And pretty fast one! :)

Provoke Tallinn shared design thinking tools to help Antti to differentiate from other professional drivers and define his own future. Based on that work, a person brand for himself and a business model for his racing company was born.

Season 2010 has already begun and there are 4 race weekends left. You will see him in Estonia on 9-10th July (Pärnu), in Finland on 13-14th August (Botniaring) and on 10-11th September (Ahvenisto), and the final battle will take place in Sweden on 1-2nd October (Mantorp).

Read more about Antti Rammo: www.anttirammo.com
Follow him on Facebook: www.facebook.com/anttirammo

Formula design by Velvet
Picture by Racefoto, Bengt-Åce Gustavsson

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