Thursday, November 19, 2009

Tim Brown urges designers to think big

More excellent talks from TED. Tim Brown talks about Design Thinking and pushes designers to think big. He claims that most designers are preoccupied with creating nifty, fashionable objects - even as pressing questions like clean water access show it has a bigger role to play.

Could not agree more.

What do you think?


  1. I was there when Tim gave this speech. I did not like it myself, but there were a lot of fans there.

    I think he is blurring the designers' role as are the other design thinking advocates, too.

  2. Peter:I disagree. would you rather stick to styling?

  3. Design Thinking is just another word for innovation. A new perspective for looking at things and developing them from scratch instead of just tweaking the old solutions. But yes. I agree, design can give a fresh viewpoint for that process, outside of traditional product design!