The core idea behind the projects is applying Design Thinking into building communities. We have already built several innovation communities for leading companies in co-operation with our network.
For many, it is not about service design - it is about new open service innovation models. I see these projects as a positive sign - maybe even the end of inside-out innovation.
Services become products, products become services and it all becomes solutions. To build solutions, one must understand the usage and the needs. This requires new ways to innovate.
Mikko