Wednesday, May 26, 2010

New people joining the Provoke Strategic team

I am thrilled to announce that new professionals are joining our multi-disciplinary Strategic team. The team has been busy with helping companies and the public sector in creating user-driven innovation models.
The core idea behind the projects is applying Design Thinking into building communities. We have already built several innovation communities for leading companies in co-operation with our network.

For many, it is not about service design - it is about new open service innovation models. I see these projects as a positive sign - maybe even the end of inside-out innovation.

Services become products, products become services and it all becomes solutions. To build solutions, one must understand the usage and the needs. This requires new ways to innovate.


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